Zumiez Product Release
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The story behind the work
This project was built around one goal: launch the DGK x Kaido House drop in a way that stops the scroll. We created a stylized, clothing-focused video for the Zumiez social channels designed to spotlight the car-themed details and make the collection feel fast, bold, and collectible. Tight product framing, punchy pacing, and purposeful movement kept the focus on the garments while the supporting photography expanded the story across posts and promos. The result was a cohesive rollout kit built for social, built for attention, and built to make the drop feel unmissable.
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The story behind the work
This project was built around one goal: launch the DGK x Kaido House drop in a way that stops the scroll. We created a stylized, clothing-focused video for the Zumiez social channels designed to spotlight the car-themed details and make the collection feel fast, bold, and collectible. Tight product framing, punchy pacing, and purposeful movement kept the focus on the garments while the supporting photography expanded the story across posts and promos. The result was a cohesive rollout kit built for social, built for attention, and built to make the drop feel unmissable.
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