Hill Construction Solutions

A strategic marketing initiative to drive local leads and improve visibility for HCS.

Marketing

Branding

Graphic Design

Web Design

The numbers behind our creative work

+323%

Increase in Monthly Leads

7.6%

Search CTR on High Intent Keywords

Leads Generated in a Single Month

No more guessing. Real visibility. Real demand. Local Storm Safety Solutions, Marketed With Intent

Hill Construction Solutions is a regional leader in storm shelters and safety installations, serving homeowners across the Oklahoma City metro. Their work protects families during severe weather — but prior to partnering with Yellowspark Studio, their marketing lacked consistency, clarity, and measurable performance.

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How we helped

Paid Search Strategy

We launched and optimized Google Search campaigns around high-intent keywords related to storm shelters, tornado safety, pricing, and installation. Search delivered the strongest CTR (7.6%) and the most qualified traffic, validating both audience demand and keyword strategy.

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Meta Ads Restructure

In November, we shifted Meta campaigns from call-only ads to lead-form ads — unlocking massive efficiency gains. This pivot dramatically increased views, clicks, and lead volume while improving engagement quality.

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Display Network Support

Display ads were used to support reach and awareness during storm season. While not the primary conversion driver, Display helped reinforce brand visibility and supported retargeting efforts across channels.

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Our impact

Real people, real results.

Client needs

HCS came to us with clear challenges:

1. Increase qualified local leads without wasting ad spend
2. Shift away from inconsistent, call-only campaigns
3. Reach homeowners actively searching for storm protection
4. Improve visibility heading into peak storm season
5. Build a marketing system they could actually understand and trust

What we built together

We built a strategy designed to meet homeowners at the moment of intent, combining paid search, paid social, and content alignment.

✔ Rebuilt paid media strategy across Search, Meta, and Display
✔ Shifted Meta ads from call-only to lead-form campaigns
✔ Focused budgets on high-intent local search terms
✔ Strengthened seasonal messaging tied to storm preparedness
✔ Implemented clearer reporting and performance tracking

Lots of things needed to work together.

Want the behind-the-scenes? Here’s the breakdown.

Paid Search Strategy

Meta Ads Restructure

Display Network Support

Content & Seasonal Alignment

We aligned creative and messaging with storm-season urgency, focusing on safety, preparedness, and local relevance. Posting cadence, ad timing, and delivery windows were optimized around peak engagement hours (6–8 PM). The client was thrilled with the results Overall performance showed clear, measurable improvement across visibility, engagement, and lead generation — with efficiency improving as strategy tightened.